Introduction¶
Strategy¶
Shifting mental models
- Don't just think outside the box, doubt the box itself
- Pursue a range of inputs
- Frame the question effectively
- Outline binding constraints and criteria for success
- Allow sufficient time to select ideas
Brainstorming
| Before | After | ||
|---|---|---|---|
| Frame question clearly | A good question for brainstorming will be narrow and concrete, so that people feel they know how to begin answering it | How could we sell more outerwear this winter season? | - What specific marketing strategies could we use to increase outerwear sales by 10% this winter? - How can we optimize our online store to make outerwear more appealing and accessible to customers during the winter season? - What new outerwear products or collaborations could we introduce to attract more customers and boost sales this winter? |
| Create creativity conditions | |||
| Reveal & doubt boxes | Relevant Boxes What boxes currently exist that are still relevant? 1. Seasonal Demand for Outerwear: Winter is a peak time for outerwear sales, as customers actively seek warm, functional clothing 2. Online Shopping Trends: Consumers increasingly prefer shopping online, especially during winter months when weather conditions may discourage in-store visits. 3. Sustainability Appeal: Many customers value eco-friendly and sustainable outerwear options, making this a key selling point that remains relevant. Boxes to Doubted 1. Traditional Retail Dominance: The assumption that brick-and-mortar stores are the primary sales channel may need to be reconsidered due to the rise of e-commerce. 2. Heavy Reliance on Discounts: While discounts drive sales, relying solely on price cuts may erode brand value and profitability in the long term. 3. Uniform Style Preferences: Assuming all customers prefer classic or traditional outerwear styles might overlook emerging trends like bold colors, unique designs, or tech-integrated apparel. | ||
| Bring new boxes | Sustainability and Circular Economy - Outerwear made from recycled materials - Buy-back programs for used outerwear - Repair and upcycling services for extending product life Assumptions - Environmental Consciousness: Consumers are increasingly prioritizing eco-friendly products and are willing to change their buying habits to support sustainable practices. - Value in Longevity: There's a growing appreciation for durable products that can be repaired or repurposed, challenging the "fast fashion" model. - Circular Economy Viability: The infrastructure and consumer mindset necessary for successful buy-back and recycling programs are developing rapidly. | ||
| Brainstorm | |||
| Follow up |
Last Updated: 2025-03-23